Reddit users are valuable, even if it’s hard to milk them for dollars

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Reddit, the social news site, is now valued at $3 billion after raising $300 million in a series D funding round led by China’s investment holding giant Tencent, Reuters reported Monday.  

It’s weird pairing. Reddit is banned in China, and some members of its community — which is traditionally hard to keep in check — are protesting the deal

CNBC reacted to the news by proclaiming Reddit users “the least valuable of any social network,” based on the average revenue per user (ARPU) figure, which you get by dividing a social media site’s revenue with the number of its monthly active users (MAU).  Read more…

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